True, Matthew. But I can do that from may computer. I don't necessarily need it going to my watch as I'm walking down the street. For me, and it's a personal thing, tech is becoming too invasive and all present. People already walk down the street looking down at their phones. The same notifications could be sent to your phone's larger screen than the Watch's tiny screen. The level of interaction on the Watch is small as well. You would inevitably need to fish out your phone to look at the listing more, save it for later, ignore, etc. But again, for me, I don't want to be tethered to my devices 24/7.