Most obnoxious real estate ad campaigns

JOYCE CHEN

Buzzer

53

20

Most obnoxious real estate ad campaigns

buzzfeed anointed New York's douchiest (their words!) real estate ad campaigns:

I... actually don't mind the Brooklyn Bridge Park one so much? Or rather, I think it's more saucy than obnoxious, although YMMV.

107

General Chit-Chat

AARON MOHAMMED

BabbleBee

320

48

11 BEST REPLY

The best apology ever. From @The Rolston

ROY BHANDARI

Senior Buzzer

512

60

Hahahaha are these real??? Amazing.

JOYCE CHEN

Buzzer

53

20

2

yesss these are real. I remember this MNS ad campaign from a while back:

MATTHEW SLUTSKY

Senior Buzzer

2299

171

1

Here is an old one from a condo in Calgary... seen in a washroom at a bar:

MATTHEW SLUTSKY

Senior Buzzer

2299

171

Here is an other from Calgary:

JOYCE CHEN

Buzzer

53

20

1

why is his head sprouting palm trees and bras? i am too terrified to be annoyed

this is from Jersey City's Dixon Mills:

MATTHEW SLUTSKY

Senior Buzzer

2299

171

@Joyce Chen ...funny! I only read the copy, and didn't even notice the palm tree coming out of his head!

AARON MOHAMMED

BabbleBee

320

48

http://www.highmarkhomes.ca/images/stories/video/Highmark-Triumph_Teaser_Video.mp4

ROB E

NewBee

2

1

This is both obnoxious, and makes pretty much no sense. I'm not sure how this will get you clients...

JOYCE CHEN

Buzzer

53

20

1

@Rob E is that a thinly veiled polygamy reference? W o W

@Aaron Mohammed omg that pulsing synth music in the video! give me privileged Brooklynites touching bikes at the gym any day

and Toronto peeps, pls tell me this ad is fake (FYI, don't think this is obnoxious, just hilariously bizarre):

JORDAN KIDECKEL

NewBee

6

4

@joyce Chen It's very real

ROB E

NewBee

2

1

That Lamb ad is totally real @Joyce Chen, he's been running with that image for years.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

1

I actually like the @Lamb Development Corp. ads. Yes, they are very strange, and out there. But, they are not offensive. They get him a lot of publicity, without making the world hate him.

KELSEY BLAIR

Buzzer

10

5

I also think that anyone who is willing to paste their head on a Lamb's body deserves some kind of credit for having a sense of humour!

MATTHEW SLUTSKY

Senior Buzzer

2299

171

1

Here he is in space:

How much publicity does it get him?? Well, here is Ellen talking about the ad:

http://youtu.be/m-H3kD3vLks

JOYCE CHEN

Buzzer

53

20

1

@Matthew Slutsky @Kelsey Blair yeah, I don't think that Lamb's ads are offensive, unlike, say, this one from Burnham Pointe in Chicago:

SEAN

Buzzer

33

10

Yikes! @Joyce Chen How recent is that ad?

GORD SMART

Buzzer

224

37

2

Gotta love the "cheeky" Aussies?!

http://realestate.aol.com/blog/2011/12/14/92-savoy-drive-cheeky-house-tour

MATTHEW SLUTSKY

Senior Buzzer

2299

171

3

Don't you want your family to look unhappy like this??

PETER RZAZEWSKI

Buzzer

18

1

*Ugh.... nausea*

PETER RZAZEWSKI

Buzzer

18

1

@Matthew Slutsky That one is great!

SERGE YOUNAN

Buzzer

14

9

4

I think this one is pretty cool!

MATTHEW SLUTSKY

Senior Buzzer

2299

171

1

Have you seen this Realtor ad?? Beat It. Flick it. Choke it. Rub it. It's all Real Estate Masturbation...... so, Wanket".

Terrible.

CHRIS STEVENSON

NewBee

1

3

Rich Will Wanket is going to be very 'hard' to 'beat'.

RYAN MCGOVERN

Senior Buzzer

642

117

@Matthew Slutsky - That Kleinburg ad caught my eye too. However, an earlier version showed the family (sans father) with all smiles. This was cropped, BTW.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

@Ryan McGovern ...interesting. So, the family was happy without the father?

RYAN MCGOVERN

Senior Buzzer

642

117

@Matthew Slutsky That's what I figured.

BRENNAN VALENZUELA

Buzzer

16

9

Congratulations Rich Will Wanket. If you're target market is 'creepy buyers and sellers' - you've just earned a monopoly

JASON GILES

NewBee

4

7

3

I can't tell what's better: his actual name or his phone number.

JOYCE CHEN

Buzzer

53

20

@Brennan Valenzuela that Rich Will Wanket ad just plumbed new depths of creepitude. And offering to show your birth certificate in an ad doesn't exactly inspire confidence. He could take a lesson in class from Mr. Punch Sockalingam above.

LEONARD THE BEE

Buzzer

162

4

Thanks to Allison Lampert on Twitter for this amazing one:

"Not using a broker is like not using protection."

GTA-HOMES

NewBee

2

I think the best one is the "Punch Me" guy!

ALLEN

Buzzer

192

54

He has the face that's asking for it.
At that level it should be a kick.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

Not sure I really understand this one from Barrie:

SCHELL

NewBee

6

1

Coooooool...
That one is great...

http://www.3gorillas.com/blog/Kegerators/

BRENNAN VALENZUELA

Buzzer

16

9

4

I'm willing to wager that George probably talks in the third person.
"George wants real estate ad. George wants email address on ad. George happy."

JASON GILES

NewBee

4

7

1

Not obnoxious per se, but I can't say no to this incentive.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

@Jason Giles ...too bad. I tracked down that Realtors phone number and Twitter account (@dianapendleton) but, she doesnt seem to be active on Twitter.

Curious to know if this actually brought in any business.

AARON MOHAMMED

BabbleBee

320

48

4

Just came across this one......

CYNTHIA OSTOS

NewBee

4

OMG These are hilarious!

VALERIE

NewBee

4

1

I think the best one is the "Jason"guy!
http://houston-heaters.com/

MATTHEW SLUTSKY

Senior Buzzer

2299

171

Everything about the new Re/Max website re-launch video is just absurb:

http://youtu.be/t4Jeet21ZL0

I don't even know where to start with it. Maybe the "hipster" guy? the fact they are walking in one spot? the cartoon theme? Everything is just wrong.

SEAN

Buzzer

33

10

@Matthew Slutsky Are the hosts awkwardly dancing at the beginning of the video or are they supposed to be walking?

MATTHEW SLUTSKY

Senior Buzzer

2299

171

1

@Sean ...I know!!! I thought there were marching on the spot or something, as if they were heading down a really hip part of town just chatting away.

ARA MAMOURIAN

Buzzer

74

12

1

That is the best thing these eyes have ever seen. God Bless The Rolston! Here's a pretty funny Twitter exchange b/w The Rolston and some douchebag (sp?) http://twitter.com/gregeh/statuses/269511901472489473

THEREDPIN

Buzzer

23

5

The "Surprisingly Doable" campaign is just wrong! smh!

MATTHEW SLUTSKY

Senior Buzzer

2299

171

2

Here is a new one out of Calgary:

AARON MOHAMMED

BabbleBee

320

48

1

He never sleeps..

http://www.rodineversleeppeeler.com/

ARA MAMOURIAN

Buzzer

74

12

1

^^he looks like he hasn't slept in a decade

RASHID N

NewBee

3

1

Rod Stewart in the house, he doesn't need sleep

GORD SMART

Buzzer

224

37

1

Here's a few "beauties"!!

http://therealestatehelpers.com.au/all/bad-real-estate-ads

BRIAN CASSIDY

NewBee

4

Thanks for the laughs, folks!!! :) Interesting ads. I'm in Calgary and I'm wondering why Diana A. looks so unhappy... :( "Hey, Diana...It's a great market. Be happy!!!" :)

JAY BANKS

NewBee

5

2

JAMIE KINCH

Buzzer

142

41

@Jay Banks that just made my night! that is hilarious!

MARK

Buzzer

18

11

3

Light up what, exactly?

EMMETT PHAN

NewBee

4

1

From a friend:

F

JOYCE CHEN

Buzzer

53

20

2

This isn't so much an obnoxious ad campaign as really, really terrible branding:

MATTHEW SLUTSKY

Senior Buzzer

2299

171

@Joyce Chen, here is an article on why people hate the word "moist":

http://www.good.is/posts/why-do-we-hate-the-word-moist/

And, here is an other awful Realtor ad, from Toronto:

JOYCE CHEN

Buzzer

53

20

@Matthew Slutsky thanks for the article! I actually don't have such a negative reaction to the word "moist" itself; any of its synonyms would also sound wrong coupled with "Realtors"...

Damp Realtors
Wet Realtors
Soaked Realtors
Drenched Realtors
Soggy Realtors

JAY BANKS

NewBee

5

2

This one's not a real estate ad, but I think it belongs here too:

GORD SMART

Buzzer

224

37

What's up with the guy's hand ...

AARON MOHAMMED

BabbleBee

320

48

1

This just really creeped me out

SHERYL

NewBee

5

Lal hwali is my favorite house and the most favorite place for home is Dubai...

http://www.oz-dress.com.au/categories/Wedding-Dresses/

MATTHEW SLUTSKY

Senior Buzzer

2299

171

2

Sheryl, I'd say your trolling is an obnoxious campaign.

JAMIE KINCH

Buzzer

142

41

1

@Matthew Slutsky

AARON MOHAMMED

BabbleBee

320

48

1

I love this one by @Remix Condos

AARON MOHAMMED

BabbleBee

320

48

4

A gem:

STEPHEN MARLOW

Buzzer

43

6

Wow. These are all awesome and hilarious. I laughed at every one.

CHRISTINE OBREGON

NewBee

1

Just hilarious! There are some really good ones here :)

NEWLAND ARCHER

NewBee

7

4

GORD SMART

Buzzer

224

37

MATTHEW SLUTSKY

Senior Buzzer

2299

171

@Newland Archer, is that XX brokerage for real?? I am trying to dig into it, but cant find it online. Can you provide any more information on where this came from?

NEWLAND ARCHER

NewBee

7

4

@Matthew Slutsky Alas, the ad is not real, but wouldn't it be a hoot if it was?! Did you try calling the number? It's dial a prayer!

ELIZABETH SAGARMINAGA

Buzzer

84

9

Nearly each and every ad is an insult to an intelligent person. I really would like to know whether these guys share the same ad agencies???. Why don't they concentrate on the product? Is this the only way, the product will stand out? Absolutely disgusting. Some of them qualify as soft porn

AARON MOHAMMED

BabbleBee

320

48

I'm so lost...

DYLAN DILECCE

Buzzer

89

13

Not a big fan of this one

RYAN MCGOVERN

Senior Buzzer

642

117

@Dylan DiLecce; that poor dog.

BLUEELEPHANTREALTY

NewBee

8

5

1

Wonder if any of the above mentioned realtors were responsible for any of the photos here http://terriblerealestateagentphotos.com/

A particular favourite is this multi-functional kitchen. Talk about compact living!

THEREDPIN

Buzzer

23

5

3

That one's hilarious. This one's funny too. You can tell if this person timed this right, he/she would have some reading material arrive at the right time.

DYLAN DILECCE

Buzzer

89

13

1

To follow up my last post, here's another ad from the same developer. Nothing against the developer, but they may want to reconsider their ad agency...

ALLEN

Buzzer

192

54

1

That ad is regrettable.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

@JShamess wont share the company from this ad, but it is worth the chuckle!

LUKEB

Buzzer

18

2

1

Zancor homes has been launching some rather witty ads for their Castles of King City development. Here is just one of them;

If you can't read it, it states:

GARDENER > SKILLS & EXPERIENCE: Garden & landscape design, certified chainsaw & tractor operator, pool & pond maintenance, sun tanning, gardening and botany. Proficient bar tender.

SEEKING NEW HOME WITH EXPANSIVE BACKYARD GROUNDS, COURTYARD, OUTDOOR KITCHEN AREA AND WELL-EQUIPPED CABANA.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

1

@LukeB, I'd file that under awesome not obnoxious!

LUKEB

Buzzer

18

2

1

@Matthew Slutsky - the ads are rather ingenious. They have another ad, but this time with a MAID - I will try to find that one and upload it sometime.

JOYCE CHEN

Buzzer

53

20

1

Spotted in NYC's Soho. Granted, this is a promo for a Dutch hotel chain, but can't you picture a condo advert with the fratty ha-ha tagline "luxury has just had sex with affordable, and then gone straight to sleep"?

RYAN MCGOVERN

Senior Buzzer

642

117

I can't even....

RADON FREE

NewBee

2

The toilet in the kitchen is genius.

Don't forget to test your homes for high levels of radon gas.

Visit http://www.iamradonfree.com/ for more details.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

Hey @Radon Free, spamming the chat forums is the most obnoxious form of advertising. Well done spamming, and being obnoxious.

RADON FREE

NewBee

2

Hey Matthew, we appreciate your concern. This was not a spam attempt, we feel that Radon awareness is important for home owners. As radon gas is the #1 environmental cause of cancer because of its presence in peoples homes. Give us a call if you would like to have your home tested.

RYAN MCGOVERN

Senior Buzzer

642

117

1

Now, I'm no marketing guru or anything, but something tells me that if you are developing a "50+"/"Adult Living Community" geared towards seniors, you might want to choose a more appropriate URL rather than "yourlasthome.ca".

SEAN

Buzzer

33

10

@Ryan McGovern Oh my god.

ZACKERY COTE

Buzzer

34

1

Hey everyone.
Today I have a special deal for all of you, whosoever want to invest then they should go for it.
Attractive condos for sale in niagara, toronto, burlington.
If you want to see the virtual tour, then visit. http://waterviewcondominiums.ca/sales-tool/
You all will surely love this.

HASSAN SHOHIL

NewBee

3

any developments feature godi brands? see link: www.godibathroom.ca

MATTHEW SLUTSKY

Senior Buzzer

2299

171

Hey @Hassan Shohil, are you saying that Godi is an obnoxious brand? Or, their advertising is obnoxious?

HASSAN SHOHIL

NewBee

3

if you seen their ad campaigns you'd know. I'll try finding one i seen just recently on newspaper ad.

MATTHEW SLUTSKY

Senior Buzzer

2299

171

1

OH NO!!!!

MARCO DIFOTI

Senior Buzzer

550

45

this

MATTHEW SLUTSKY

Senior Buzzer

2299

171

Obnoxious or brilliant?

In a public washroom in Toronto.

"This is not a place to sit and ponder but a place to shit and fart like thunder."

RYAN MCGOVERN

Senior Buzzer

642

117

Customer Service Rule #1: Always yell over the phone at potential customers...

MATTHEW SLUTSKY

Senior Buzzer

2299

171

They don't come anymore obnoxious than this.

AMIT BHANDARI

Buzzer

167

13

Wow...Mr Action....wow...

RYAN MCGOVERN

Senior Buzzer

642

117

@Matthew Slutsky.........wow.

BRIAN ELIZABETH

Buzzer

166

10

This video is the worst. Happy International Women's Day ladies. Worst.

https://vimeo.com/207113477

ROGER

NewBee

7

This thread is hilarious and sad at the same time. A nice collection of ubnoxiois ads!

Z KORN

NewBee

1

This ad is obnoxious in every possible way: design, wording, the overall message, the cluttering. Ugh

GTA HOMES

Buzzer

19

2

Wow @Ryan McGovern . "Your Last Home" is a pretty horrifying marketing choice! All these are good for a laugh or a cringe, although I'm surprised how many are outright sexist. Sigh. Let's all do better!

Most obnoxious real estate ad campaigns

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