As a team, the BuzzHomies are a powerful, united front in the online world of real estate. Individually, we are an eccentric group of individuals with unique behaviours, hobbies, and reading interests.
If you are looking for a new book to read, or book recommendation for your book club, you’ve come to the right place! I’ve asked our team what everyone is reading. So without further ado, here is a list of recent reads from some of the incredible staff at BuzzBuzzHome.
Matthew Slutsky – Co-President, Co-Founder
Reading: Endurance: Shackleton’s Incredible Voyage by Alfred Lansing
Endurance is neither a business book or a real estate book, but a true story and account of persistence and determination. On the management side, this book demonstrates the importance and power of strong leadership and persistence. However, it also shows that at times you must make sacrifices, even if the team doesn’t agree with them.
Endurance is the story of man versus nature, and a harrowing tale of 27 men surviving in the Antarctic in 1914 over a 17-month period. The protagonist of the story is Sir Ernest Shackleton, and his leadership is awe-inspiring. Throughout the near year-and-half ordeal, Shackleton makes countless courageous decisions and many sacrifices, which I think is what saved all 27 souls.
Kiyoko Fujimura – Executive Vice President
Reading: Lords of Finance: The Bankers Who Broke The World by Liaquat Ahamed
Lords of Finance takes a more nuanced approach to contextualizing the modern financial crisis than other books that I found that focused on explaining just the mechanics of CDOs. Particularly meaningful for readers that enjoy macroeconomic policy, I would highly recommend this book to anyone who wants to understand the motivations and actions of top central bankers, both historically and in today’s economy.
Zack Korn – Digital Account Executive
Reading: The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld
From Hoffeld Group: “The first sales book based on over 1,000 scientific research studies, blending cutting-edge research in social psychology, neuroscience and behavioral economics.
The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically improving your ability to earn more sales. The Science of Selling reveals an evidence-based approach that connects the dots between science and situations that salespeople face every day to help them consistently succeed.”
Jeremy Smith – Vice President, Business Development
Reading: Target Opportunity Selling: Top Sales Performers Reveal What Really Works by Nicholas A.C. Read
From Amazon.com: “Target Opportunity Selling is based on 20,000 hours of fieldwork with top business-to-business sellers in small, medium, and large enterprises around the world to learn how they create, pursue, and win large target opportunities. A source of “lightning in a bottle,” this step-by-step playbook reveals:
- Qualification criteria you must measure early, middle, and late in every sale
- How to use sales strategy and competitive counter tactics to your advantage
- Techniques to identify and build support from the most influential stakeholders
- Approaches to exert control over the customer’s evaluation process and mindset
- Why last century’s “sales funnel” has had its day–and may actually hurt “solution selling”
Thought-provoking and insightful, Target Opportunity Selling is another master class from one of today’s most popular sales authors.”
Hannah Brennen – Director of Sales at Daypack
These are also not books on real estate, but you need to put down whatever you’re reading right now and finish it after you’ve read these. Instead of telling you why, I’ll show you what I wrote on my Facebook yesterday (I don’t post often!) and you can decide for yourself:
“Okay, okay, okay- started and finished Homo Deus this weekend after reading Sapiens earlier this year. I read a lot of books and these are some of the most exhilarating/ terrifying/ fascinating/ insightful/ eye opening/ brilliant/ thought-provoking books I’ve opened in a long, long time. Both books tell the story of humankind, exploring our species and how we arrived where we are today. They resolve difficult questions about the way the world works, and after doing so, dare to go ahead and ask new ones.”
These two books will change the way you understand everything and where you fit in it. Cannot recommend them enough. GO READ. And if you already have read these books, send me a message and let’s talk about dataism, intelligence versus consciousness, and how at the end of the day, it all still comes down to stories.