Finding a home that strikes the perfect balance between quality and cost can prove to be a challenge for many of today’s home buyers. This is especially true for high-end luxury buyers honing in on some of the priciest markets in the world. After all, when a home buyer is shelling out tens of millions of dollars, they are expecting something in return.
As a purchasing incentive for million-dollar homes, developers frequently offer discounted deposits, free maintenance costs, or even some sort of tax incentive. In this competitive age, homes are more expensive, and therefore, harder to sell. It was once enough for developers to offer the bare minimum in terms of amenities: a lounge, a fitness center, a rooftop, and maybe a pool might be enough to lure prospective buyers a couple of years ago. But times have changed. The race is on to find the next high-end perk, which might make the difference between a successful sale or not. Owners and developers are trying to differentiate themselves by offering rare experiences and packages in order to stand out in a competitive seller’s market.
Let’s take a look at some of the most unique experiences developers are offering prospective purchasers today.
Free Cars and A Ticket To Space
One of the craziest condo incentives lives at 635 West 42nd Street in Hell’s Kitchen in the Atelier Condo. If a 15,000 square foot duplex on the 45th floor overlooking the Hudson River isn’t enough for you, then don’t worry, there’s much more to get excited about. Included in the sale is a $2 million construction credit, a $1 million yacht with docking fees for five years, two Rolls Royce Phantoms, a Lamborghini Aventador Roadster, dinner for two each week at the Michelin-starred French restaurant, Daniel, on East 65th Street for a year, a year’s worth of courtside season tickets to the Nets, and a Hamptons mansion rental for a summer with a private butler and chef.
It seems impossible that anything could even come close to topping this. But wait, here’s the kicker: a trip to space. Two seats on a Virgin Galactic trip to outer space; an experience 99.9 per cent of us can only dream of. At the end of the day, is a dinner for two, a couple of cars, a trip to space, and some other perks really worth the $85 million price tag?
High In The Sky
Down the coast, Miami developers are offering something straight out of The Jetsons. That’s right, flying cars are becoming a reality. The Paramount Miami Worldcenter is gearing up to launch the world’s first flying-car dock. Drones built by Uber and Airbus will be able to pick up residents and whisk them around the city at their convenience. The rooftop swimming pool will have a hydraulic lift that raises the bottom of the pool out of the water in order to create a 3,000 square foot landing surface. Here’s a video of how it works.
Over at Zaha Hadid’s One Thousand Museum, residents will be able to reserve the helipad and book a flight to the airport or nearby destinations. If traffic gets bad, then this sure seems like a nice way to get around if you have the money.
Turnberry Ocean Club is offering residents private jet access to the Fontainebleau Aviation Luxe Facility at the Opa-Locka Executive Airport. Residents will gain priority access and services, preferred rates, and a full-service concierge. In addition to private jet access, Turnberry residents have access to a stock trading lounge, boat slips in the marina, travel and hotel accomodations, luxury car services, premium tickets to shows, sporting events, and concerts, and golf and racquet priority access. 111 Murray in New York is also collaborating with BlueStar Jets to provide residents with on-demand private jet services, helicopters, car service, and access to hotels around the world. If you’re not a huge fan of heights or flying cars but still want the luxury of convenience, then look no further than the Porsche Design Tower in Sunny Isles Beach, Florida. It comes with a sky garage where you can literally take your car right up the elevator and park it on the same floor. The level of privacy and security that this amenity offers is certainly unparalleled. No one will be stealing your car here.
Pools and Spas
While it seems like almost all new condo developments come with a pool nowadays, there are few that can offer the privacy of your own. Take the penthouse at the Renzo Piano-designed Eighty Seven Park in Miami for example. The unit that is due to hit the market with a $68 million price tag could break a Florida record if the developer gets what they are asking for. In return, the new owner would have unobstructed views of the Atlantic Ocean as well as two, 45-foot-long infinity pools. One pool faces east to catch the sunrise, and the other faces west for the sunset.
565 Broome in New York City, also designed by Renzo Piano, offers a private, outdoor saltwater pool for six of its units. Just four blocks away, 11 Beach offers three, one-of-a-kind triplex residences in it’s pool townhome collection. Each triplex comes with a private spa, 50-foot pools, a steam room and sauna. The penthouse collection at Arabella down in Houston, Texas also has private sky pools that crown the upper floors. If public pools aren’t your scene, then buying one of these units sure seems like a great investment.
Just a few years ago, some of these ideas seemed nearly impossible. Developers are amping up their game in order to attract buyers in this competitive world we live in now. The ability to react to current real estate trends is becoming all the more important, especially when it comes to what a development can offer its residents. The days of selling units on the merits of the unit itself are over as the sales process has now entered the Instagram world. The war continues, but what crazy idea will come next?
Header image: Eighty Seven Park