Real estate is one of the biggest purchases you’ll ever make. The new construction industry can be full of mystery, unknowns and general sleaziness, which can make your most expensive purchasing decision extremely difficult.

As a result of this cloak of opacity, people often buy into the hype of new construction without having the full set of information.*

Over the next few weeks, a really interesting project is launching called The United Bldg. Condos. If you follow BuzzBuzzHome on Instagram, you would have seen a sneak preview of the development on our Insta story this week from an exclusive media event. A couple of features that make The United Bldg. Condos really interesting: direct access to the subway and bringing the ground level of Dundas Street back to the people. There is a lot of other really incredible things about this project, which you can learn more about on our website.

Along with this project’s debut, something was brought to my attention that I’ve never seen before, and it is something that I find to be really sleazy and confusing to potential purchasers. A realtor—not associated with the project—has placed an advertising A-frame sign outside of the site with a giant rendering of the future condo building, directing people to register for the project with him. He even took over space inside the TD Bank of the building where the condo is being built, making himself look more official. 

There is no doubt that potential purchasers will think that they are talking with actual representatives of the project, when they are in fact just speaking with a sneaky realtor. What buyers don’t know is that once they register with him, he is considered their agent and will get a big, fat commission if they purchase.

If you’re a new home purchaser and are finding the process hard to understand, or you find something to be misleading, flip me a message on Twitter at @iSlutsky. I will try to direct you to the correct information, or a professional who actually has access to the building.

*PS: Bringing transparency to the real-estate market is one of the founding pillars of BuzzBuzzHome.

**PPS: This post was not meant to be an advertorial for our own company, but I thought I should mention that point.

Header image: James Bombales

Matthew Slutsky

Matthew Slutsky is the co-founder and co-president of BuzzBuzzHome, Daypack and Livabl. He is also the co-founder of Eighty-Eight. When not talking real-estate he is playing with his dog Schnitzel, or two children.

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