Ara said:
The vid seems too low budget for RedFin or Zillow, no? Guess we'll find out on the 4th.

Matt said:

Ara said:
The vid seems too low budget for RedFin or Zillow, no? Guess we'll find out on the 4th.

I'm sure the person who made this would be hurt by that comment lol

Matthew said:
3. Definition of Maverick - "An independent individual who does not go along with a group or party" - Soooo... Someone is trying to change the way things work. Anyone have any ideas??

Eugene said:
I just googled the address that they gave and there is already a real estate company at the site. GMAC
5636 Glen Erin Dr
Streetsville, ontario L5M 6B1

Michael said:
There are some new changes coming in October as well through the Toronto Real Estate Board. It may open up some new business options in the real estate industry?

Michael said:
There are some new changes coming in October as well through the Toronto Real Estate Board. It may open up some new business options in the real estate industry?

Matt said:

Michael said:
There are some new changes coming in October as well through the Toronto Real Estate Board. It may open up some new business options in the real estate industry?

I think Project Maverick is also going to help the Real Estate Industry. It's going to raise the very low standards currently in place.

Matt said:

Michael said:
There are some new changes coming in October as well through the Toronto Real Estate Board. It may open up some new business options in the real estate industry?

I think Project Maverick is also going to help the Real Estate Industry. It's going to raise the very low standards currently in place.

mark said:

Matt said:

Michael said:
There are some new changes coming in October as well through the Toronto Real Estate Board. It may open up some new business options in the real estate industry?

I think Project Maverick is also going to help the Real Estate Industry. It's going to raise the very low standards currently in place.

It's interesting that you say that Matt. I noticed there is a webstar tag at the bottom of the Project Maverick website and you work at webstar. Hmm, any chance there is a connection? And do you think you could give some words of wisdom on what those low standards are that are currently in the real estate industry?
From where I stand (20+yrs), the industry has worked incredibly hard over the last ten years at raising its game. Agents are way more educated and the protection of the buyer and the seller has never been better. (something that The Competition Bureau hasn't really thought about) .

Amit said:

mark said:

Matt said:

Michael said:
There are some new changes coming in October as well through the Toronto Real Estate Board. It may open up some new business options in the real estate industry?

I think Project Maverick is also going to help the Real Estate Industry. It's going to raise the very low standards currently in place.

It's interesting that you say that Matt. I noticed there is a webstar tag at the bottom of the Project Maverick website and you work at webstar. Hmm, any chance there is a connection? And do you think you could give some words of wisdom on what those low standards are that are currently in the real estate industry?

From where I stand (20+yrs), the industry has worked incredibly hard over the last ten years at raising its game. Agents are way more educated and the protection of the buyer and the seller has never been better. (something that The Competition Bureau hasn't really thought about) .

People's perceptions haven't changed.........You'll always get the few bad apples that spoil it

mark said:

Amit said:

mark said:

Matt said:

Michael said:
There are some new changes coming in October as well through the Toronto Real Estate Board. It may open up some new business options in the real estate industry?

I think Project Maverick is also going to help the Real Estate Industry. It's going to raise the very low standards currently in place.

It's interesting that you say that Matt. I noticed there is a webstar tag at the bottom of the Project Maverick website and you work at webstar. Hmm, any chance there is a connection? And do you think you could give some words of wisdom on what those low standards are that are currently in the real estate industry?
From where I stand (20+yrs), the industry has worked incredibly hard over the last ten years at raising its game. Agents are way more educated and the protection of the buyer and the seller has never been better. (something that The Competition Bureau hasn't really thought about) .

People's perceptions haven't changed.........You'll always get the few bad apples that spoil it

Actually I think people's perceptions have changed. CREA undertook a survey last year and the public responded positively when asked how they perceived realtors. There are few bad apples like there are in almost every industry. There are some agents who are less than ethical however I still think that Matt's comments are way off base. The Competition Board, in their ultimate wisdom, thinks that simple posting companies are a good thing. Maybe so but to suggest that allowing people to hire discount brokerages, who take no responsibility for what they post on MLS, somehow raises the "standards" is a complete joke.

Matt said:
Forgot to add: I'd love to see the CREA study you mentioned (mark). Can you please send over a link. I've seen the recent NAR study.

Matthew said:
Anyone know what the heck Project Maverick is??
Link: http://projectmaverick.ca/
From the video:
1. "New Face to the Canadian Real-Estate Industry" - So, some new brand must be launching
2. Launching on October 4th - Cool. We will know soon enough.
3. Definition of Maverick - "An independent individual who does not go along with a group or party" - Soooo... Someone is trying to change the way things work.
Maybe RedFin is coming to Canada?? Maybe Zillow is coming to Canada?
Anyone have any ideas??

Brad Sage said:

Matthew said:
Anyone know what the heck Project Maverick is??

Link: http://projectmaverick.ca/

From the video:
1. "New Face to the Canadian Real-Estate Industry" - So, some new brand must be launching
2. Launching on October 4th - Cool. We will know soon enough.
3. Definition of Maverick - "An independent individual who does not go along with a group or party" - Soooo... Someone is trying to change the way things work.

Maybe RedFin is coming to Canada?? Maybe Zillow is coming to Canada?

Anyone have any ideas??

I want to take the discussion back to the original question...

First off just want to give kudos to Matt for generating some good solid buzz (pun intended) with his video. Given that Matt Goulart is the son of Nelson Goulart the owner of a GMAC franchise out in Mississauga my guess is that they are rebranding under an American brand that is new to our market. My guess is that it will be either Better Homes and Garden or Real Living. I am leaning towards Real Living because i cant see a brand like BHG starting their attack on the Canadian market out in Mississauga. Am I close Matt?

mark said:

Brad Sage said:

Matthew said:
Anyone know what the heck Project Maverick is??
Link: http://projectmaverick.ca/
From the video:
1. "New Face to the Canadian Real-Estate Industry" - So, some new brand must be launching
2. Launching on October 4th - Cool. We will know soon enough.
3. Definition of Maverick - "An independent individual who does not go along with a group or party" - Soooo... Someone is trying to change the way things work.
Maybe RedFin is coming to Canada?? Maybe Zillow is coming to Canada?
Anyone have any ideas??

I want to take the discussion back to the original question...
First off just want to give kudos to Matt for generating some good solid buzz (pun intended) with his video. Given that Matt Goulart is the son of Nelson Goulart the owner of a GMAC franchise out in Mississauga my guess is that they are rebranding under an American brand that is new to our market. My guess is that it will be either Better Homes and Garden or Real Living. I am leaning towards Real Living because i cant see a brand like BHG starting their attack on the Canadian market out in Mississauga. Am I close Matt?

Nice sluething. Wasn't there a BetterHomes and Gardens franchise in Toronto about 15 yrs ago?

Matthew said:
If you are too lazy to Google them, here are the links:
- Better Homes and Gardens: http://www.bhg.com/
- Real Living: http://www.realliving.com/ ....it should also be noted that they have an "international franchise" section, HERE.

RateHub said:
We just got our invite for the big unveiling Oct. 4th, so I guess we'll find out then!

@Brad Sage: good sleuthing, indeed!

mark said:

Actually I think people's perceptions have changed. CREA undertook a survey last year and the public responded positively when asked how they perceived realtors. There are few bad apples like there are in almost every industry. There are some agents who are less than ethical however I still think that Matt's comments are way off base. The Competition Board, in their ultimate wisdom, thinks that simple posting companies are a good thing. Maybe so but to suggest that allowing people to hire discount brokerages, who take no responsibility for what they post on MLS, somehow raises the "standards" is a complete joke.

Morgan said:
Brookfield owns Royal LePage and Real Living in the states so wouldn't opening up another brokerage firm be cutting into their own market share?
Unless its a completely different business model but do we really believe that Brookfield is motivated enough or innovative enough to try and change the business model for resale homes in Canada?
Especially when they would essentially be putting downward pressure on commission and fees for Royal LePage?
I could be wrong here because admitedly I have done 0 research into this but I would assume major real estate companies LOST money when the MLS was opened up in the states as companies such as Zillow grabbed up market share so would also assume (I know a lot of assumptions, sue me I have been on vacation) it would be in Brookfields best interest to keep the status quo until forced to change.