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Is LEED Accreditation Beneficial to Real Estate Agents?

"LEED credentials can help professionals in the real estate industry to understand green building principles and the LEED green building rating system. In turn, this knowledge could help real estate brokers to better market green properties.

The LEED Green Associate credential is appropriate for real estate professionals who want to demonstrate their general understanding of green building concepts and LEED. This is considered the Tier I LEED credential, because it is more conceptual (rather than technical) and does not require experience on a LEED project."

Canada / New Home Q&A
Senior Buzzer
reply 2269 vote 153
I would imagine that the information that they would be learning would be SO general in scope, that it would not be so beneficial to a purchaser.
reply 126 vote 4
I tend to agree, I'm not sure there is enough residential projects being built to justify it. I would be interested in hearing from a developer of a LEED project.
Senior Buzzer
reply 2269 vote 153
^^In such a case, it would be their sales-team selling the building, and I would hope that they would be well versed in the environmental qualities of the building. As such, they will have their own training from the building-consultants, which would be better than some accreditation.
IMHO, on the other side, if the sales people of the building know the information, what advantage would there be for the buyers agent to have the same knowledge?
reply 456 vote 91
I think the LEED credential is better suited for builders and marketing companies. This way, they understand the components of the LEED system, and will be able to communicate this with agents and buyers in a simple and effective manner.
To the agents who are reading this topic; how many of your clients are familiar with LEED credits aside from what they might read in a project's literature? Is there much emphasis based on how "green" the building is? The only thing I can see a buyer being really interested in is energy savings.
Is your buyer really going to care that materials were sourced or manufactured within 1000km? Or that recycled materials were used in building supplies?
I think for a real estate agent, a crash course in the basics of LEED is all they need. I am not too sure about the different tiers of accreditation, but I recall it being a lot of time and work involved to be certified.

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