Change Location
 
 
ANDY
NewBee
reply 8
 

Showcase Lofts: What do you think?

Hey I have been browsing the condo websites and forums and I'm having a hard time finding anybody talking about Showcase lofts and it leaves me to wonder... is there something that everybody knows about that I'm missing?

I see plenty of hype for Work Lofts and Flatiron Lofts as well as mention of the past Wrigley Lofts and Garment Factory Lofts, and even the new 345 Carlaw Development being mentioned...

Does anybody know why there isn't so much "buzz" about Showcase?

What are opinions about value, builder rep, quality, location, etc.?

All opinions are much appreciated. thanks!
12
Toronto / New Developments
 
 
 
MARCO DIFOTI
Senior Buzzer
reply 518 vote 23
 
 
I love Streetcar Developments. With them launching just down the road, I would WAIT!
I also find this building to be offensive looking; so much so, that I would not buy there. But, that is just my opinion.
The area has amazing other buildings, such as My Abode Lofts and all the other ones mentioned.
This site had amazing potential. Shame.
 
 
ANDREW
NewBee
reply 1
 
 
This area of town deserves much better architecture then this. Just look across the road, you have the historic Wrigley Lofts, complemented by The Garment Factory, The Printing Factory, and soon to be Flatiron Lofts all with great architecture. Leslieville and Riverside are booming with arts, nightlife, and well planned and executed Loft style projects and then you have this...........This will be the first building in the area to meet serious objection from the community. it seems they are using the same failed design they did back in 2002. I feel bad for anybody who buys here because you will be buying into the ugliest building in the area. You're property values will not increase like the buildings around you. This developer should be ashamed to bring this to the market.

I thought I was alone about how I felt about this building until this morning (June_10_2011). On my way to work I saw posters stuck to almost every lamppost on my street with a picture of this building and explaining how there will be a public meeting next Thursday to discuss it's poor architectural merits. You know you have an ugly building when people want to gather to talk about it. This is not a NIMBY move as the area is enjoying the benefits of new development, it's a move to demand better from developers. brad Lamb, Streetcar, Core Architects, Beaverbrook, the Sobrara group to name a few get it and build nice, why can't Aragon as well. they must only care about making a quick buck in the area and not about the area itself.


 
 
ANDY
NewBee
reply 8
 
 
Thanks for the replies. What 2002 design are you referring to?
 
 
DAVID
NewBee
reply 5
 
 
This is an old design dating from 2002, they just dusted it off the shelf, you can tell just by looking at the cars in that rendering, the white car on the left is a mercedes c220 hatchback think it went outta production backin 03.
 
 
ANDY
NewBee
reply 8
 
 
I actually read someone on a forum say now that the face of the buliding will be brick from 5th floor down and stamped concrete above the 5th floor
 
 
ANDY
NewBee
reply 8
 
 
link to new design:
http://i.imgur.com/9ltF2.jpg
i've submitted the change to buzzbuzz
 
 
MATTHEW SLUTSKY
Senior Buzzer
reply 2173 vote 122
 
 
Wow! Thanks for the update! Updated: http://www.buzzbuzzhome.com/showcase-lofts
Where did this come from? What are they doing with the old scale model, and marketing materials?
 
 
BUSYBEE
NewBee
reply 3
 
 
The new building looks great!
For the price that you pay, this project has a lot of potential. It seems like they keep changing and incorporating ideas from the public and people that live I the community (public meeting). It's too bad that they didn't have a strong design at the beginning but I think the new changes are quite eye catching and reflect the loft style architecture around the community.
This being the first project by Aragon in Toronto, I can't see them not trying their best to succeed.
 
 
SYMMETRY DEVELOPMENTS
Buzzer
reply 83 vote 4
 
 
Have to disagree with Busybee. The new elevations are an improvement, yes. ANYTHING would have been an improvement over the previous elevations. The Bohemian Embassy's an improvement over that render. The new look lacks cohesion and is incredibly dated. Some of the best mid-rises in the city are on this stretch of Carlaw. Work Lofts are coming along beautifully, Garment, Printing Factory, Wrigley are all dapper buildings. Showcase hijacks this incredibly little conversation between some of the most thoughtful, well-intentioned developments in the city.
 
 
ANDY
NewBee
reply 8
 
 
While I agree that work/flatiron/garment/printing lofts all look great, I have to argue that they look great... now. I think in 10 years we will be wondering what's this tacky glass tower sticking out of a brick building? Much like all the condos being built downtown with the glass facade which seems to be the trend, I think in 10 years it will look.. well 10 years old and the opinion of them will be similar to those now of the old scarborough apartments (maybe that's extreme but you get the idea).
Showcase doesn't stand out, it doesn't have any crazy glass curvy flat iron designs, but I think it's a very classic shape, in a classic medium (brick and concrete) that in 10 years may look a bit old, but won't look as old fashioned as the printing factory and garment factory ones.
 
 
SYMMETRY DEVELOPMENTS
Buzzer
reply 83 vote 4
 
 
Andy, architecture is not about being timeliness, it's about expressing the times. If architects solely designed "timeless" buildings, there would be no innovation, no diversity of materials, geometry, perspective. Showcase doesn't stand out because it's comatose. There is no joy or heart in the building. Yes it has brick as a nod to the industrial past of the district but it's poorly executed and screams suburban rental building. Leslieville is a neighborhood with a distinct, understated flair and style. To fit in, Showcase doesn't have to have a gimmicky shape or a trendy glass facade. It just needs to be reflect the nuances of the community it seeks to house. It fails to do so. Miserably.
 
 
SYMMETRY DEVELOPMENTS
Buzzer
reply 83 vote 4
 
 
PS: type in first sentence. Should be "architecture is not about being timeless" not "timeliness". Guys, edit option on the double!
 
 
 
 
 

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