Andy, architecture is not about being timeliness, it's about expressing the times. If architects solely designed "timeless" buildings, there would be no innovation, no diversity of materials, geometry, perspective. Showcase doesn't stand out because it's comatose. There is no joy or heart in the building. Yes it has brick as a nod to the industrial past of the district but it's poorly executed and screams suburban rental building. Leslieville is a neighborhood with a distinct, understated flair and style. To fit in, Showcase doesn't have to have a gimmicky shape or a trendy glass facade. It just needs to be reflect the nuances of the community it seeks to house. It fails to do so. Miserably.