I think reasonable, and I really like that they are going after the end user, not the investor.
Prices start around $700p/sf, and continue upward as you make your way to the higher "cubes".
Why I don't think they are hitting investors? It is a bit higher quality than investors go for, and a bit pricier than investors go for, and the suites are generally larger than investors go for.
Are you an investor, end user, or just generally interested?