Car wrapping as a form of advertising for real-estate agents... Yay or nay?

MATTHEW SLUTSKY

BuzzStaff

1969

68

Car wrapping as a form of advertising for real-estate agents... Yay or nay?

Thoughts??

50

Canada / General Chit-Chat

ADDY SAEED

Buzzer

64

1

1 BEST REPLY

That didn't work well... Try number two...

MARCO

NewBee

2

Please, realtors. Don't do this. Please.
#shameless

MOO STASH

BabbleBee

277

10

@Marco: What is wrong with this? It is just an advertisment on wheels, no different than a bus-stop ad or a classified ad.

CANADIANA FINANCIAL

NewBee

2

1

I think its great!! It's not hurting anyone and some companies are pretty creative so I like to see it on the streets.

COLETTE BAYANI

NewBee

6

1

I would say nay. Let's all learn from Phil Dunphy (Modern Family)

http://ricklimpert.squarespace.com/journal/2011/4/14/shots-of-the-dunphys-van-from-modern-family.html

COLETTE BAYANI

NewBee

6

1

Here is a better link, that includes what it was suppose to look like -
http://crackerjackmarketer.com/advertising/the-importance-of-details/

MATTHEW SLUTSKY

BuzzStaff

1969

68

^^Hilarious!!
Here are the snippets below:
The rear... Looks great!

The sides... AMAZING!!

EUGENE MEZINI

Buzzer

156

6

Haha that was an awesome episode! I've considered doing it myself, still on fence

GEA KOLEVA

Buzzer

14

1

I personally think it's tacky and it cheapens that agent's credibility. It screams "I NEED clients, so I'm going to go so far as wrapping my vehicle to get them." Client referrals/testimonials are a much better way to convince people you're good at what you do. This is too "in your face" for my liking.

ADDY SAEED

Buzzer

64

1

I look at it the other way...
thanks Matt for posting this up...
I get comments much different that what I see here... Best is, which resonates with me, that I'm committed to my business.
My past vehicle generated lots of business for me

I find it a very effective and efficient way to get my word out and become recognized... Much cheaper than get a billboard...

ADDY SAEED

Buzzer

64

1

and my bike gets some love too... :)

STEPHANIE STOUTE

Buzzer

60

3

1

I have personalized plates, and I think that is as far as I would take it. However, I think what Addy has done s impactful. It will take people to Google and directly to his website. If his site has the content to keep people intrigued, it will work if his site can’t hold the audience it can become another gimmick.
Good or bad, people will be talking about it and that's all that counts.

MATTHEW SLUTSKY

BuzzStaff

1969

68

I do not understand why people would not like it. As @Moo said, it is just an advertisement on wheels.
As Addy said, it generates business! Money is money!
@Addy: That bike is AWESOME!!

ADDY SAEED

Buzzer

64

1

Matthew said:
I do not understand why people would not like it. As @Moo said, it is just an advertisement on wheels.
As Addy said, it generates business! Money is money!
@Addy: That bike is AWESOME!!

thanks Matt,
we should get you boys to come out and feed your need for speed over the summer ;)

ADDY SAEED

Buzzer

64

1

My truck is done... Will post pics soon for y'all to see... :)

MICHAEL WINESTONE

Buzzer

52

3

Kind of a "used car salesman" approach to marketing. It may make a few bucks over the course time, but really downgrades the professionalism of the industry.

JEREMY SHIFTLER

Buzzer

161

Thumbs up to this idea. Much better than bus-stop advertising, or all the other silly advertising that I see on cheap TV stations.

EUGENE MEZINI

Buzzer

156

6

1

Car wrapping is better then a bus stop ad in my opinion. I don't want people sitting on my face! I like Addys car wraps.

And there are a lot of things that degrade the industry, car wrapping is at the bottom of the list in my opinion.

AMAR PAL

Buzzer

98

7

I don't mind some on car advertising, but I think those examples are over done. Not my type of branding.
No offense Addy, thanks for sharing.

RATEHUB.CA

Buzzer

114

2

Have you seen Howard the Condo Man's van? He's a superstar in CityPlace.

MATTHEW SLUTSKY

BuzzStaff

1969

68

Hey @RateHub, I haven't seen this. Any pictures?

ADDY SAEED

Buzzer

64

1

Here's what it looks like in real life... and I don't mind any negative feedback... I know I can't satisfy everyone and have to do what I think is best for my business...

Y

RATEHUB.CA

Buzzer

114

2

Matthew said:
Hey @RateHub, I haven't seen this. Any pictures?

Imagine this on the side of a van

RATEHUB.CA

Buzzer

114

2

Addy, will you buy me a car if I let you cover it with your stuff?
I promise to drive around the city lots (=exposure).
-KM

ADDY SAEED

Buzzer

64

1

I buy you a car and you "let" me do something to it?
Best line ever! :)

LAV

Buzzer

14

I'm for car wraps, it's money better spent than on bus benchs. What i think works is the mobility of it and the reach. I'm just getting my proof finalized, I will share once it's done.

ALWAYSINTHEGAME

NewBee

5

I find that this works really well in small towns... seen success stories over and over with making your name know at the local little league games. Other than that I think all the ads should stay on the Nascar circuit.
Kind of like the bike idea though!!

MATTHEW SLUTSKY

BuzzStaff

1969

68

BuzzBuzzHome likes the car wrapping, and are experimenting as well.
Thoughts?

Some names (sourced from our Facebook Page) include:
1. BuzzMobile
2. LeonardMobile
3. The Buzzster
4. The Au-bee
5. The BeeLine
6. Roger.
We are open to suggestions!

RATEHUB.CA

Buzzer

114

2

LOVE IT!! I'd say go all out like Addy. His car makes people stop in their tracks. With this sort of thing, I feel like you have to go for shock value if you want to gain max attention.
On the other hand, the bee is cute, so people may be attracted to that in itself.
Love 4. and 5.!
-KM

LAV

Buzzer

14

Do it! I'm getting mine done as we speak

MATTHEW SLUTSKY

BuzzStaff

1969

68

@RateHub, THANKS! Looks like the Au-BEE is getting good traction!
@Lav, any pictures??? Let us see the plans!!!

LAV

Buzzer

14

Matthew said:
@RateHub, THANKS! Looks like the Au-BEE is getting good traction!
@Lav, any pictures??? Let us see the plans!!!

Will be finished tomorrow and I will post some pics!

ROY BHANDARI

BabbleBee

467

21

Please don't car wrap that beautiful car!!! :)

URBANDREAMER

Buzzer

96

2

Buy a Ford Transit Connect--cute litte van that Bell uses and has higher roofline for more effective advertising. Gets good gas mileage and has enough room for all the bees!
I suppose the new Mini Coupe may do the trick as well.

LAV

Buzzer

14

Matthew said:
@RateHub, THANKS! Looks like the Au-BEE is getting good traction!
@Lav, any pictures??? Let us see the plans!!!

Here they are!!!

Let me know what you think!

MATTHEW SLUTSKY

BuzzStaff

1969

68

It look awesome! It is really elegant, and eye catching.
Well done!

CLIFF PESKIN

BabbleBee

285

13

Very very nice - thats a first class wrap!

AMAR PAL

Buzzer

98

7

Nice Lav!
Doesn't even look like the same car. They did a great job, classy wrap.

LAV

Buzzer

14

Thanks all for the nice comments, let's hope it will bring in more sales!

ANDREW TOMASSETTI

NewBee

7

Personally i wouldn't wrap my own vehicle...but i might consider paying someone else to wrap their vehicle with my ad...i've seen a few people do it this way...personally i couldn't look at my car covered in ad's all day and having to drive it would be another story...There's also services now that run your ad for a specific length of time (ie one month) on large trucks with screens all around while they spend the day driving up and down the major streets with the most foot and road traffic...
the only thing i cant stand is a tasteless ad...if its done right....its alright..

GRACECONDOS

Buzzer

51

4

I don't like the idea, but to each their own. We do own a 1948 pickup truck that's been fully restored and has a few classy logos on it. It's used occassionally for work but mostly in community sponsored events.

MATTHEW SLUTSKY

BuzzStaff

1969

68

^^ good try!! Use www.tinypic.com to upload the image, and get the code.
In any event, I just went to your Facebook page, and that pick-up has always been my dream automobile.
I have taken the liberty of posting it here. It is just too awesome to not share:

It is classy, and amazing! Well done.
One day I will get one.
Did you fix it up yourself?
Also, I am really digging the subtle advertising. Looks amazing.

DNA3 CONDOS

Buzzer

14

Car wraps, when executed tastefully, are cool! A lot of people (not just realtors, but other businesses in general) can get carried away and try to jam so much information/images into their ads. All advertising should abide by the KISS method: Keep It Simple Stupid!

What we would love to see is a more innovative/interactive car wrap!

AMIT BHANDARI

Buzzer

157

5

Just don't create a design where you're sitting on your name. That is all.

WARREN GYULAY

Buzzer

21

I like subtle, classy advertising yet I know realtors have a lot of competition. In saying that, I'm going with nay.

EMMA ETHAN

NewBee

1

Not impressive. Check this one.

ALLEN

Buzzer

129

34

Car wraps are even tackier than billboard or bus shelter ads.
I wouldn't want to even get into a car like that for showings.
A good agent doesn't need to rely on this kind marketing.

This is a funny wrap fail that went viral a few months ago:

ALLEN

Buzzer

129

34

That vintage truck from Grace is awesome.
It's not a wrap, but it's subtle, tasteful and gets your attention simply because it's a cool looking truck.

Other agents should learn from this. Kudos to Grace!

A vintage VW microbus, 60's Coupe de Ville convertible, a Studebaker, or a London black cab would also be really cool realtor cars that would grab your attention without resorting to in-your-face graphics.

ALEXANDER KVITNITSKY

Buzzer

51

6

1

Isn't this whole entire industry based on marketing? so why not maximize your exposure to the market to the full extent.
The real question is whether you would actually do that to your car to begin with.

LEV GORMAN

NewBee

8

As any advertisement if it is tastefully done why not? I don’t see how it’s worst than the guy with the huge ear or bunny in the hat on a bench or garbage container (those ones were all over the North York). At least this is on their own vehicles not on the city property.

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