: Thanks for your input. However, my question was which relieves more pain. Regardless, your point about pictures doing the selling is a good one, but I think if floor plans were attractively advertised and marketed, they could be just as "selly" as photos. Maybe not. Maybe having come from an architecture background I have a bit of the curse of knowledge, and plans just seem like a no brainer to me. Hm. Thank you for helping me test my assumptions--something I'm having a hard time doing but I have to face the reality and change/adapt my business model to ensure any time I spend marketing my floor plans will actually pay off. Given that our pricing is very low ($119 for plans), I have to ensure volume. @Josie Stern
: Agreed. Some clients of mine have called me up with "Hi, I would do the photos myself, but you have a better camera..." which is the equivalent of a client looking to buy a home calling a realtor with "HI, I would buy a home myself, but you have a better car...". :) I'm glad you understand the value of properly shot photos and hiring a pro--there are just so many variables that are subtle and take time and experience to master. I've shot over 300 properties the past year alone and to this day I"m learning something new, how to improve, etc. It's one of those things that seem easier than it seems... like selling properties. :)
Your input about floor plans is great too. It's the first time that I hear that floor plans are not as valuable for smaller properties. But it makes sense to some degree. And yet, on the other hand, as someone who is looking at buying a property myself, I would like to see a plan layout of any size, no matter how small. It is, after all, something I'm putting a ton of money into and it's nice to see my investment on paper so I can imagine myself being there. But again, this is likely influenced by my biased experience in architecture.
So plans are valuable to an agent/selling/buyer if there are plans on redesigning the layout? Of course, they should be... actually, I think they have to be as most redesigns to layouts require city permits anyway. Hm, that makes me think about my customer segment. Thanks Josie! Your input is valuable!
Would love more ideas and feedback!