Most obnoxious real estate ad campaigns

JOYCE CHEN

BuzzStaff

43

12

Most obnoxious real estate ad campaigns

buzzfeed anointed New York's douchiest (their words!) real estate ad campaigns:

I... actually don't mind the Brooklyn Bridge Park one so much? Or rather, I think it's more saucy than obnoxious, although YMMV.

62

General Chit-Chat

AARON MOHAMMED

BuzzStaff

125

19

8 BEST REPLY

The best apology ever. From @The Rolston

ROY BHANDARI

BabbleBee

467

21

Hahahaha are these real??? Amazing.

JOYCE CHEN

BuzzStaff

43

12

2

yesss these are real. I remember this MNS ad campaign from a while back:

MATTHEW SLUTSKY

BuzzStaff

1969

68

1

Here is an old one from a condo in Calgary... seen in a washroom at a bar:

MATTHEW SLUTSKY

BuzzStaff

1969

68

Here is an other from Calgary:

JOYCE CHEN

BuzzStaff

43

12

why is his head sprouting palm trees and bras? i am too terrified to be annoyed

this is from Jersey City's Dixon Mills:

MATTHEW SLUTSKY

BuzzStaff

1969

68

@Joyce Chen ...funny! I only read the copy, and didn't even notice the palm tree coming out of his head!

AARON MOHAMMED

BuzzStaff

125

19

http://www.highmarkhomes.ca/images/stories/video/Highmark-Triumph_Teaser_Video.mp4

ROB E

NewBee

2

1

This is both obnoxious, and makes pretty much no sense. I'm not sure how this will get you clients...

JOYCE CHEN

BuzzStaff

43

12

1

@Rob E is that a thinly veiled polygamy reference? W o W

@Aaron Mohammed omg that pulsing synth music in the video! give me privileged Brooklynites touching bikes at the gym any day

and Toronto peeps, pls tell me this ad is fake (FYI, don't think this is obnoxious, just hilariously bizarre):

JORDAN KIDECKEL

NewBee

6

4

@joyce Chen It's very real

ROB E

NewBee

2

1

That Lamb ad is totally real @Joyce Chen, he's been running with that image for years.

MATTHEW SLUTSKY

BuzzStaff

1969

68

1

I actually like the @Lamb Development Corp. ads. Yes, they are very strange, and out there. But, they are not offensive. They get him a lot of publicity, without making the world hate him.

KELSEY BLAIR

BuzzStaff

10

5

I also think that anyone who is willing to paste their head on a Lamb's body deserves some kind of credit for having a sense of humour!

MATTHEW SLUTSKY

BuzzStaff

1969

68

1

Here he is in space:

How much publicity does it get him?? Well, here is Ellen talking about the ad:

http://youtu.be/m-H3kD3vLks

JOYCE CHEN

BuzzStaff

43

12

1

@Matthew Slutsky @Kelsey Blair yeah, I don't think that Lamb's ads are offensive, unlike, say, this one from Burnham Pointe in Chicago:

SEAN

BuzzStaff

22

7

Yikes! @Joyce Chen How recent is that ad?

GORD SMART

BuzzStaff

169

21

2

Gotta love the "cheeky" Aussies?!

http://realestate.aol.com/blog/2011/12/14/92-savoy-drive-cheeky-house-tour

MATTHEW SLUTSKY

BuzzStaff

1969

68

3

Don't you want your family to look unhappy like this??

PETER RZAZEWSKI

Buzzer

18

1

*Ugh.... nausea*

PETER RZAZEWSKI

Buzzer

18

1

@Matthew Slutsky That one is great!

SERGE YOUNAN

Buzzer

11

5

3

I think this one is pretty cool!

MATTHEW SLUTSKY

BuzzStaff

1969

68

1

Have you seen this Realtor ad?? Beat It. Flick it. Choke it. Rub it. It's all Real Estate Masturbation...... so, Wanket".

Terrible.

CHRIS STEVENSON

NewBee

1

2

Rich Will Wanket is going to be very 'hard' to 'beat'.

RYAN MCGOVERN

BuzzStaff

283

30

@Matthew Slutsky - That Kleinburg ad caught my eye too. However, an earlier version showed the family (sans father) with all smiles. This was cropped, BTW.

MATTHEW SLUTSKY

BuzzStaff

1969

68

@Ryan McGovern ...interesting. So, the family was happy without the father?

RYAN MCGOVERN

BuzzStaff

283

30

@Matthew Slutsky That's what I figured.

BRENNAN VALENZUELA

Buzzer

16

7

Congratulations Rich Will Wanket. If you're target market is 'creepy buyers and sellers' - you've just earned a monopoly

JASON GILES

NewBee

4

7

3

I can't tell what's better: his actual name or his phone number.

JOYCE CHEN

BuzzStaff

43

12

@Brennan Valenzuela that Rich Will Wanket ad just plumbed new depths of creepitude. And offering to show your birth certificate in an ad doesn't exactly inspire confidence. He could take a lesson in class from Mr. Punch Sockalingam above.

LEONARD THE BEE

Buzzer

160

3

Thanks to Allison Lampert on Twitter for this amazing one:

"Not using a broker is like not using protection."

DAVID VU & BRIGITTE OBREGON

NewBee

2

I think the best one is the "Punch Me" guy!

ALLEN

Buzzer

129

34

He has the face that's asking for it.
At that level it should be a kick.

MATTHEW SLUTSKY

BuzzStaff

1969

68

Not sure I really understand this one from Barrie:

SCHELL

NewBee

6

1

Coooooool...
That one is great...

http://www.3gorillas.com/blog/Kegerators/

BRENNAN VALENZUELA

Buzzer

16

7

2

I'm willing to wager that George probably talks in the third person.
"George wants real estate ad. George wants email address on ad. George happy."

JASON GILES

NewBee

4

7

1

Not obnoxious per se, but I can't say no to this incentive.

MATTHEW SLUTSKY

BuzzStaff

1969

68

@Jason Giles ...too bad. I tracked down that Realtors phone number and Twitter account (@dianapendleton) but, she doesnt seem to be active on Twitter.

Curious to know if this actually brought in any business.

AARON MOHAMMED

BuzzStaff

125

19

3

Just came across this one......

CYNTHIA OSTOS

NewBee

4

OMG These are hilarious!

VALERIE

NewBee

4

1

I think the best one is the "Jason"guy!
http://houston-heaters.com/

MATTHEW SLUTSKY

BuzzStaff

1969

68

Everything about the new Re/Max website re-launch video is just absurb:

http://youtu.be/t4Jeet21ZL0

I don't even know where to start with it. Maybe the "hipster" guy? the fact they are walking in one spot? the cartoon theme? Everything is just wrong.

SEAN

BuzzStaff

22

7

@Matthew Slutsky Are the hosts awkwardly dancing at the beginning of the video or are they supposed to be walking?

MATTHEW SLUTSKY

BuzzStaff

1969

68

1

@Sean ...I know!!! I thought there were marching on the spot or something, as if they were heading down a really hip part of town just chatting away.

ARA MAMOURIAN

Buzzer

71

10

1

That is the best thing these eyes have ever seen. God Bless The Rolston! Here's a pretty funny Twitter exchange b/w The Rolston and some douchebag (sp?) http://twitter.com/gregeh/statuses/269511901472489473

THEREDPIN

Buzzer

10

1

The "Surprisingly Doable" campaign is just wrong! smh!

MATTHEW SLUTSKY

BuzzStaff

1969

68

1

Here is a new one out of Calgary:

AARON MOHAMMED

BuzzStaff

125

19

1

He never sleeps..

http://www.rodineversleeppeeler.com/

ARA MAMOURIAN

Buzzer

71

10

^^he looks like he hasn't slept in a decade

RASHID N

NewBee

3

1

Rod Stewart in the house, he doesn't need sleep

GORD SMART

BuzzStaff

169

21

1

Here's a few "beauties"!!

http://therealestatehelpers.com.au/all/bad-real-estate-ads

BRIAN CASSIDY

NewBee

4

Thanks for the laughs, folks!!! :) Interesting ads. I'm in Calgary and I'm wondering why Diana A. looks so unhappy... :( "Hey, Diana...It's a great market. Be happy!!!" :)

JAY BANKS

NewBee

4

2

JAMIE K.

Buzzer

82

19

@Jay Banks that just made my night! that is hilarious!

MARK

NewBee

3

6

3

Light up what, exactly?

EMMETT PHAN

NewBee

4

1

From a friend:

F

JOYCE CHEN

BuzzStaff

43

12

2

This isn't so much an obnoxious ad campaign as really, really terrible branding:

MATTHEW SLUTSKY

BuzzStaff

1969

68

@Joyce Chen, here is an article on why people hate the word "moist":

http://www.good.is/posts/why-do-we-hate-the-word-moist/

And, here is an other awful Realtor ad, from Toronto:

JOYCE CHEN

BuzzStaff

43

12

@Matthew Slutsky thanks for the article! I actually don't have such a negative reaction to the word "moist" itself; any of its synonyms would also sound wrong coupled with "Realtors"...

Damp Realtors
Wet Realtors
Soaked Realtors
Drenched Realtors
Soggy Realtors

JAY BANKS

NewBee

4

1

This one's not a real estate ad, but I think it belongs here too:

GORD SMART

BuzzStaff

169

21

What's up with the guy's hand ...

AARON MOHAMMED

BuzzStaff

125

19

1

This just really creeped me out

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