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MATTHEW SLUTSKY
BuzzStaff
reply 1987 vote 73
 

How do you measure success or failure in real-estate investing??

According to the always fantastic real-estate investor and coach Joey Ragona:

"Would you be surprised to learn that 80% of Real Estate entrepreneurs fail within the first 5 yrs b/c their business is chaotic?

Did you also know that of the remaining 80% ... 80% of THEM fail in the next five years? Thats 96% failure in 10 yrs."


How would you measure success?

What would be considered a failure? Bankruptcy?

10
Canada / General Chit-Chat
 
 
 
JULIE BROAD
NewBee
reply 6 vote 1
 
 
1 BEST REPLY
Paula Findlay - one of our great medal hopes at the Olympics in triathlon - finished last in her race. Did she fail? She did not achieve the result she set out for but I can guarantee she learned some BIG lessons about her team, her training and herself in the process. To me she would have failed if she quit, but she didn't. And it sounds like it was a brutal race for her. Most average people probably would have quit.

I think she probably gained more from that race than she would have if she did hit the podium.

In 2009 we were hit with an ugly reality - for the 6 years prior to that we'd been raising money for our deals thanks to the market being all hot & heavy for real estate not because we were brilliant at raising money. When we had 2 new deals on the go and tried to do what we'd always done in 2009 we found out the banks didn't want to make the same loans and the people didn't want to just throw their money at real estate like they had.

We experienced over 100 rejections of various forms before we figured out what to say to raise money in the new world of global uncertainty and bank rule tightening.

Did we fail? I don't think we did. Maybe we were a little slow to figure things out but I think our experience of LITERALLY trying everything we could to raise money made us pretty kick ass at money raising now and at helping other people raise money for their deals. 3 days ago we hopped on the phone and raised $350,000 for one deal. That's the second time this year we've done that .... one phone call = over $300,000 for a deal. And even more importantly we're able to show other people how to do the same. That came from our experience of being rejected over and over, and then finally figuring it out.

Failure (& success) is an interesting subject because it's something that is in the eye of the beholder. Bankruptcy isn't failure if you learn from it and come back to be something great. One great deal or getting one JV partner signed up or one great tenant situation doesn't mean you're a success either. It means you succeeded at that deal or that one situation.

I don't think everyone should be a real estate investor. I think a lot of people get into it and then realize it can be really crappy sometimes and they don't want to put in the work that is required to create a successful real estate business so they get out. They didn't fail. They tried it and then they succeeded in realizing what they want from their life and what they don't want. I'm not saying everyone that quits is in that boat but many are.

Whether it's one deal, twenty deals or no deals at all - I think the most important thing is that you're living a life you really love, you are contributing to others and aren't worried about what someone else thinks is success or failure.



 
 
 
JOEY RAGONA
Buzzer
reply 20 vote 3
 
 
This is so true with not only Real Estate entrepreneurs but all business owners. The secret to not failing is obviously CUSTOMERS. Of all entrepreneurs I've spoken with that have failed, stopped investing etc, the #1 answer they failed was "I didn't have enough customers" - of course, it's a bit more complicated with Real Estate because many can fail with incorrectly buying property etc, but in this context and to keep on the subject of this thread, "customers" mean "tenants" and "joint venture partners". The latter is crucially important to Real Estate investors and most of them are going about attracting them all wrong IMO. That's because most real estate investors start looking for JVs when they're desperate and have run out of money...it shows, and sadly, many of them fail at this which then makes them part of the statistic.

If I can do anything for Real Estate Investors, it's to help them understand MORE about their investing as a BUSINESS and that acquiring joint venture partners and tenants is an 'art' all on it's own. To gain those effectively, you must understand "marketing"

I know you''ll be joining me for this free webinar tomorrow Matthew https://attendee.gotowebinar.com/register/7785987427049805056

which will touch on all of these points and more.  The most important failure in Real estate in my mind is lack of business knowledge...which ultimately leads to all the RESULTS...bankruptcy included.
 
 
MADISON NORTON
NewBee
reply 3 vote 2
 
 
1
The measure of success is going to be different for everyone - different goals, different view of what their personal success is going to be, what kind of timeline they plan to hold themselves to, etc.

I think one of the few ways to truly measure a failure would be someone that never takes action - someone who sat idle and didn't make their situation better. If you do end up going bankrupt, of course that seems like the worst situation you could put yourself in as an investor. However, you will have learned some incredible lessons from the mistakes made, albeit costly ones.

One of the best pieces of advice I've received on the topic of real estate investing came from a gentleman who had the same advice passed on to him from an experienced investor. Approach your investment portfolio one property at a time. Don't look too far ahead - just focus on that next deal. Take care of all the details for the next property you plan to acquire, make sure it's rock solid, close on it and then determine what your next steps will be. If you try doing too much at once, this is when you get swamped and the probability of making mistakes increases.


 
 
JOEY RAGONA
Buzzer
reply 20 vote 3
 
 
Always good advice Madison!  To do all of that takes planning, it all comes back to the business!  I agree with you fully!
 
 
GORD SMART
BuzzStaff
reply 178 vote 23
 
 
1
Great points Joey and Madison! The problem with a lot of RE investors is they invest in markets they do not understand. I would say that to truly be successful you need to know the neighborhood where the investment properties are located. MANY investors buy in areas that they do not know very well, and in properties they have never actually seen. While this can work out by doing tons of due diligence and/or by connecting with well-trusted JV partners, my best advice is always to invest in areas that you have intimate knowledge of and ... in properties you have actually seen. Sounds overly simplistic, but...!
 
 
DAVID BECKOW
NewBee
reply 2 vote 2
 
 
1
There is an excitement that comes from the acquisition (the future looks bright and the inevitable problems have yet to emerge).  The divestiture rarely feels as good (you tell yourself you under-sold).  As a result the buying activity is reinforced and the selling activity gets overlooked.  Ive learned that understanding the exit is far more important than the buying activity. The buying part is the easy part, and most of the buyers ar chumps- so don't celebrate.  Instead mourn the sweat and tears you know will come.  Have a fancy closing dinner when you sell- McDonalds when you buy- and spend the time it takes while scarfing down that poison to understand how you're going to exit.  Its all aout the exit.
 
 
JOEY RAGONA
Buzzer
reply 20 vote 3
 
 
Gord, you've hit the NAIL on the head with "simplicity"  - of all the people I've trained, it's the one thing that is hardest to grasp because many real estate investors spend YEARS learning about things and then continue to chase shiny objects without actually sitting down and focusing on ONE THING AT A TIME.  This is all the basics of business marketing and in relation to real estate, KNOW YOUR MARKET, literally.  When I'm teaching about JV partners, again, it's about KNOWING your customer, who they are and what they expect.  The more chaos you add to your business, the less efficient it is.  Of all the most successful people I know, they are the simplest people as well.  Bringing that knowledge to my clients is eye opening because they can't believe how 'simple' things can really be.
 
 
JOEY RAGONA
Buzzer
reply 20 vote 3
 
 
@David Beckow so you're saying the 'exit' is success?  I'm not sure I'm following you.  What SPECIFICALLY would you consider a successful exit?  Clarity in knowing what your outcome looks like is an easier target to hit don't you think?
 
 
DAVID BECKOW
NewBee
reply 2 vote 2
 
 
1
I'm saying the key to success in real estate investing is a clear understanding how and to whom (in general terms) you intend to sell BEFORE you buy.  Success of failure will strongly correlate to your ability to clearly articulate why anyone would ultimately pay more  that you did for what you bought.  Trying to buy below market value is fools game usually...what you pay defines market value....So- if you cant simply 'buy low-sell high', then the question becomes- what value are you creating along the way and who will be willing to pay for that value.
 
 
ANDREW LAFLEUR
Buzzer
reply 99 vote 24
 
 
Welcome to the forum david. I like your points. Goes along with 2 sayings that I like to tell my investor clients:
1) buy to sell in a buyers market (in other words, buy something you know will perform for you, even in a down market)
And
2) you don't make money when you sell, you make it when you buy. (in other words, always buy with the end in mind. the reason you can celebrate your success when you sell is because you made the right decisions when you bought).

Finally, you may find this post useful from the archives of truecondos.com. 5 traits I find that describe the most successful investors I work with:

http://www.truecondos.com/investor-mentality/
 
 
 
 
 

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